Flash is the most popular web-based interactive animation tool available today.

The Flash player comes bundled with most browsers to date…and allows virtually anyone to view any Flash animation or media produced for the web. Movies and entire presentations can be crafted in Flash and published as an easy-to-use web media delivering a feature-rich, dynamic user experience.

Flash should be used to capture a prospect’s attention while driving home a direct benefit of a product or service. This type of development needs to be done with a staff of marketing experts, programmers and designers. (Just knowing how to use the product alone usually translates into ineffective presentations.)

Here is a short list of how to benefit from the power of Flash: